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managing your personal brand
Introduction We all have a professional brand value – how we are viewed by our peers, team, managers. Some people are intuitively good at managing their brand; many struggle to see the value in proactive ‘personal’ brand management (‘my work should speak for itself’). The fact is, we cannot stop others assigning a perception to […]
READ MOREthe future of recruitment
Where is this recruitment game heading? 2010-2020 The $12 billion* Australian recruitment industry has seen massive changes in the last decade, but two factors stand out for me – easier, cheaper finance (great for building a contractor base) and more accessible technology. These were the game changers – they levelled the playing field. The result […]
READ MORErecruitment…it’s not personal
THE ISSUE I have seen numerous social-media posts with a recurring theme, which I felt worth addressing, hopefully in an unbiased manner. This article is not intended to re-ignite arguments – I am simply asked a lot about the topic. The posts I refer to discuss the way in which potential/current candidates and recruiters communicate […]
READ MOREstone insights – preparing for an ipo
In 1962, Michael Crouch AO acquired a small Sydney manufacturer of kitchen and bathroom heaters, called Zip Heaters. He saw potential in the small company and over the following 50+ years set about building a household brand, through a combination of innovation and sheer hard work. He sold the business to Quadrant equity in December […]
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