candidate trends in 2022: part 2
In part one I looked at how factors such as a commitment to environmental sustainability is important to potential employees but has limited actual impact on their decisions the further into the hiring process we move. The real impact of such factors (from a recruitment perspective) lies in promoting them early in the process, as part of your employer brand – so they become more a marketing than sales tool.
READ MORE20 ways to improve your hiring strategy: tip #6 the impact of a branding video
Most companies with any ambition at all are changing for the better, with a purpose and focus that drives performance. In order to grow and hire like-minded people, they need to share that news with the market and present themselves as they see themselves.
READ MOREemployer branding: a scenario
Employer Branding is the creation of an employer identity that resonates with current and future employees. You gradually build your brand identity by highlighting your value as an employer, to position yourself above the competition, reaching areas of the talent market that may otherwise have been inaccessible.
READ MOREtry implementing these three strategies to encourage productivity
Research shows that willpower is like a muscle and it gets fatigued as you use it throughout the days and weeks. You can help to solve this problem by picking a new habit that is easy enough that you don’t need motivation to do it and then gradually add to the number of habits that you perform each day.
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