Blog

19/09/2023

By Chris Andrews – Managing Director

Retaining talented employees is crucial for the long-term success of any organisation. While many factors contribute to employee retention, the role of effective recruitment practices cannot be underestimated, as a well-executed recruitment process not only helps attract and hire the right candidates but also sets the stage for their long-term success within the company. Here, we will explore how good recruitment practices can significantly improve retention rates and foster a positive, engaged workforce.

Cultural Fit and Alignment

One of the key aspects of good recruitment is ensuring a strong cultural fit between candidates and the organisation. When candidates align with the company’s values, mission, and work environment, they are more likely to feel a sense of belonging and satisfaction in their roles. It’s been proven time and time again that employees who feel connected to the company culture are more engaged, motivated, and likely to stay long-term – so having clear shared values, that you communicate at interview stage, set up the right alignment early.

Skill and Competency Alignment

Effective recruitment practices prioritise identifying candidates with the right skills and competencies for the role. When employees are well-matched to their positions, they can perform their duties more effectively and feel a sense of mastery. A strong alignment of skills and competencies improves job satisfaction, performance, and ultimately, retention. A balance between required functional/generic skills and traits should be struck and planned prior to interview, then tested though behavioural based interviewing.

Clear Expectations and Onboarding

Good recruitment practices include setting clear expectations for candidates during the hiring process. By clearly communicating the responsibilities, goals, and performance expectations of the role, organizations ensure that candidates have a realistic understanding of what is expected of them. Employees who receive a comprehensive onboarding experience feel more engaged and connected from the beginning, reducing the likelihood of early turnover. Onboarding should be seen as a continuation of the candidate experience and reinforce the sense of purpose in their role.

Positive Candidate Experience

A positive candidate experience during the recruitment process has a direct impact on employee retention. Candidates who have a positive experience, regardless of the outcome, are more likely to view the business favourably and consider future opportunities. The candidate experience is so often overlooked in processes and responsibility falls between the gaps when stakeholders are not coordinated. The biggest negative for most candidates is a lack of updates throughout the process, stakeholders within the hiring company not appearing to communicate with each other and a lack of preparation. By providing a seamless, respectful, and personalised candidate experience, you can create a positive impression and build lasting relationships, increasing the likelihood of candidate conversion and long-term retention.

So, to Summarise

Good recruitment practices are not only instrumental in attracting top talent but also in improving employee retention rates. By focusing on cultural fit, skill and competency alignment, clear expectations and onboarding, development opportunities, and delivering a positive candidate experience, organizations set the foundation for long-term employee success and satisfaction. Investing in a well-executed recruitment process not only reduces turnover and associated costs, but also fosters a positive work environment, enhances productivity, and contributes to overall success. By prioritising good recruitment practices, companies can build a loyal and engaged workforce that drives sustained growth and achievement.

Our ecosystem of services enables us to evaluate the strengths and weaknesses across all stages of the talent funnel; Plan, Map, Brand, Search, Sell, Filter. Our experts provide tailored support across recruitment delivery, process optimisation and employer branding. Contact us for more information.